Ready for Impact Maßnahmen, die Wirkung erzeugen

My name is Volker, and I bring together three things that I believe are essential in this role:
sales thinking, brand empathy, and digital execution.
But above all, I believe in impact – not just in numbers, but in real-world relevance.”

I’ve spent the last years building partnerships, launching new assortments, and bringing stories to life – both on shelves and online.
I’ve negotiated listings with major retailers, trained sales teams, and built a custom label platform from scratch.
Why? Because I like turning ideas into systems that work – especially when others say it’s too complex.

But I’m also a father of two beautiful kids – and that changes how you look at travel.
I know what matters when families choose a destination.
And I also know that grandparents today don’t travel with crossword puzzles – they come with energy, two grandchildren, and an iPad.”

These two groups – young families and the silver generation – have very different needs, but they share one thing:

They want to feel welcome.

They want simplicity, trust, and moments that matter.
And I believe JUFA has everything it takes to deliver that – with purpose, structure, and soul.

So no – this isn’t just another job application.
It’s an opportunity to contribute.
And that’s exactly what I’ll show you now: three specific measures that can unlock more value – quickly, sustainably, and with heart.